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Post by account_disabled on Jan 14, 2024 4:59:00 GMT
Image Title: The psychologist Robert Distance separates these elements from each other. In terms of design this means that related elements such as text and associated images should be closer to each other than to the navigation bar. Content Design Law of Proximity Law of closure People try to discover harmonious figures even in imperfect structures. We have a propensity to close. Thats why we see unity even where there actually isnt any. In design this law is used in conjunction with frame lines connecting lines or uniform backgrounds . Distances can also create this unity.
A simple example on websites is the distinction between header sidebar and information area or the structure of information areas using horizontal lines. Content Design Law of Closeness Law of good continuation According to the law of good continuation we humans always follow lines in the easiest way. A common example of this law is lines of text arranged on an imaginary line . The arrangement of text blocks or graphics using vanishing lines also results from this rule. Content Design Law of Good Continuation Law of common fate We perceive objects that move synchronously speed direction transformation as a unit.
For content design this means that all elements that break this synchronicity attract attention. This especially applies Ato moving elements in videos or on websites with popups dropdown menus or similar. Content Design Law of Common Destiny Color theory In addition to positioning and the resulting effects color is also incredibly important in content design. Colors have a great influence on our emotions and are a decisive criterion for consumption. The effects of colors can vary depending on the culture. Plutchik names eight basic emotions in his theory of emotions.
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